Managing Contacts on Mainstack
Your customers are at the heart of your business. Understanding who they are, how they interact with your products, and how often they make purchases can help you build stronger relationships and make more informed business decisions.
The Mainstack Contacts feature gives you a centralized view of the people who interact with your business. Beyond supporting your marketing campaigns, it also helps you manage customer information, monitor purchase activity, and better understand your audience over time.
Whether you're reviewing a customer's purchase history, preparing a targeted email campaign, or identifying your most loyal buyers, Contacts provides the information you need—all in one place.
This guide explains what the Contacts feature is, what you can do with it, and how it works with the rest of Mainstack's Marketing suite.
What is Contacts?
Contacts is a customer management feature within the Marketing section of your Mainstack dashboard.
It serves as a centralized database of the people who engage with your business, allowing you to store and manage customer information while gaining valuable insights into their activity.
Each contact has a dedicated profile that brings together relevant information about their relationship with your business, making it easier to understand who your customers are and how they interact with your products.
Why Use Contacts?
As your business grows, keeping track of your customers becomes increasingly important.
The Contacts feature helps you:
- Build and maintain a customer database.
- View customer information in one place.
- Monitor customer purchase activity.
- Identify repeat and loyal customers.
- Understand customer engagement over time.
- Support personalized marketing campaigns.
- Improve customer relationship management.
Instead of relying on scattered records or external tools, Contacts gives you a single place to manage and understand your audience.
What Can You Do with Contacts?
Contacts combines customer management with marketing support, making it easier to organize your audience and make informed decisions.
With Contacts, you can:
- Add new contacts to your workspace.
- Import existing contact lists.
- View individual contact profiles.
- Search for specific contacts.
- Update customer information.
- Remove contacts when necessary.
- Monitor a contact's purchase activity.
- View the number of purchases made by a contact.
- Support email marketing campaigns.
- Power automated customer journeys.
Together, these capabilities help you better understand your customers while creating more relevant marketing experiences.
Understanding Your Customers
One of the biggest advantages of the Contacts feature is the ability to better understand your audience.
Instead of simply storing customer information, Contacts helps you identify patterns that can influence your marketing and business decisions.
For example, reviewing a customer's purchase activity can help you:
- Identify loyal customers.
- Recognize repeat buyers.
- Understand purchasing behavior.
- Recommend relevant products.
- Create personalized marketing campaigns.
- Reward engaged customers with exclusive offers.
These insights allow you to build stronger customer relationships while improving the effectiveness of your marketing efforts.
Growing Your Contact List
Your Contacts list grows alongside your business.
Contacts may include people who:
- Purchase your products.
- Subscribe to your mailing list.
- Join your community.
- Register for events.
- Sign up through lead generation campaigns.
- Are added manually to your workspace.
As your audience grows, keeping your contact information accurate and organized becomes increasingly important.
Getting Started
Ready to build and manage your customer database?
To learn how to add contacts to your workspace, see:
This step-by-step guide walks you through adding and managing contacts so you can begin engaging your audience through Mainstack's Marketing tools.
Best Practices
To get the most value from Contacts:
- Keep customer information accurate and up to date.
- Review contact profiles regularly.
- Monitor purchase activity to identify loyal customers.
- Remove duplicate or outdated contacts where appropriate.
- Use customer insights to personalize communication.
- Combine Contacts with Email Marketing and Automation to create more relevant customer journeys.
- Continue growing your contact list through your products, events, and communities.
An organized and well-maintained contact database helps you make better decisions while delivering a more personalized customer experience.
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