Using Discounts on Mainstack

Using Discounts on Mainstack

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Offering discounts is one of the most effective ways to attract new customers, encourage purchases, reward loyalty, and increase conversions. Whether you're running a seasonal campaign, launching a new product, or rewarding your most engaged customers, Mainstack's Discounts feature gives you the flexibility to create promotions that support your marketing goals.

This guide explains how discounts work on Mainstack, the different types of discounts you can create, and how to use them effectively as part of your overall marketing strategy.

What are Discounts?

Discounts allow you to reduce the selling price of eligible products for promotional purposes.
Mainstack supports different types of promotional discounts, allowing you to create offers that fit your business needs. Depending on your campaign, you can either apply discounts directly to products or create discount codes that customers redeem at checkout.

By offering strategic promotions, you can create urgency, reward customer loyalty, and encourage more people to complete their purchases.

Why Use Discounts?

Discounts can help you achieve a variety of business objectives, including:

  • Increasing product sales.
  • Encouraging first-time purchases.
  • Rewarding loyal customers.
  • Driving sales during seasonal campaigns.
  • Promoting newly launched products.
  • Recovering inactive customers.
  • Supporting affiliate and influencer campaigns.
  • Increasing average order value through promotional offers.

When used strategically, discounts can improve conversion rates without reducing the long-term value of your products.
Types of Discounts on Mainstack

When creating a promotion on Mainstack, you can choose between two discount types depending on how you'd like to reduce the product price.

  1. Percentage Discounts

A percentage discount reduces the product price by a specified percentage.

For example:
  • 10% off
  • 20% off
  • 50% off

Percentage discounts are ideal when you want the discount to scale automatically with the product's price.

Common use cases include:
  • Seasonal sales
  • Product launch campaigns
  • Storewide promotions
  • Holiday offers
  • Subscriber-exclusive sales

  1. Fixed Amount Discounts

A fixed-amount discount reduces the product price by a specific monetary value.

For example:
  • ₦2,000 off
  • $10 off
  • £5 off

Unlike percentage discounts, the discount value remains the same regardless of the product price.

Fixed amount discounts are commonly used for:
  • Customer appreciation campaigns
  • Cashback-style promotions
  • Referral rewards
  • Limited-time offers
  • Loyalty campaigns

Choosing between a percentage discount and a fixed-amount discount depends on your pricing strategy and the type of promotion you're running.

Applying Discounts to Your Products


After choosing the discount type, you can decide how customers will receive the promotion.
Mainstack allows you to apply discounts in different ways depending on your marketing campaign.
One common approach is through discount codes, which customers enter during checkout to redeem a promotional offer.

Discount codes are particularly useful when you want to:
  • Reward loyal customers.
  • Run exclusive subscriber promotions.
  • Partner with affiliates or influencers.
  • Create referral campaigns.
  • Limit promotions to specific audiences.

Since discount codes can use either percentage discounts or fixed-amount discounts, they offer flexibility while giving you greater control over how promotions are distributed.

Getting Started

Ready to create your first promotion?

Follow these step-by-step guide:

These guides walk you through creating, configuring, and managing discounts within your Mainstack dashboard.

Best Practices

To get the most value from discounts:
  • Use discounts strategically rather than continuously.
  • Create clear start and end dates for promotional campaigns.
  • Match your discount strategy to your business goals.
  • Reserve exclusive discount codes for loyal customers or subscribers.
  • Promote offers through multiple marketing channels.
  • Review campaign performance after each promotion.

Thoughtfully planned promotions create excitement without reducing the perceived value of your products.



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