Effective Product Marketing on Mainstack

Marketing your products effectively is key to reaching the right audience, increasing sales, and building lasting customer relationships. Mainstack's Marketing suite provides everything you need to promote your products, engage your audience, automate customer communication, incentivize purchases, and measure your marketing performance, all from a single dashboard.

Whether you're selling digital products, courses, memberships, subscriptions, services, or event tickets, Mainstack's marketing tools are designed to help you attract new customers, nurture existing ones, and increase repeat purchases without relying on multiple third-party platforms.

This guide provides an overview of every feature available under the Marketing section of your Mainstack dashboard and explains how they work together to help you grow your business.

What You'll Find in the Marketing Dashboard

The Marketing section consists of four core features:

• Email Marketing – Create and send marketing emails to your audience.
• Automation – Automatically engage customers based on specific events or actions.
• Discounts – Create promotional discounts and discount codes to encourage purchases.
• Contacts – Build and manage your audience for targeted marketing.

While each feature can be used independently, they are most effective when combined into a complete marketing strategy.

An Overview of Email Marketing

Email Marketing allows you to communicate directly with your audience through professionally designed email campaigns. Whether you're announcing a product launch, promoting a sale, or sharing valuable updates, email remains one of the most effective ways to drive customer engagement.

Email Marketing allows you to communicate directly with your audience through newsletters, product announcements, promotional campaigns, and educational content.

Combined with Contacts, you can deliver relevant messages to the right audience at the right time.

Learn more about how to create Email Campaigns.

An Overview of Automation

Marketing Automation helps you automate customer communication based on specific customer actions.

Mainstack currently supports automation workflows triggered when:

• A customer completes a purchase.
• A customer abandons their cart.

You can use these triggers to send follow-up emails, onboarding content, abandoned cart reminders, and other timely communications.

See more details in Marketing Automations on Mainstack.

An Overview of Discounts

The Discounts feature helps you create promotional offers that encourage purchases and support your marketing campaigns.

Mainstack currently supports two discount types:

• Percentage discounts, which reduce the product price by a specified percentage.
• Fixed amount discounts, which reduce the product price by a specific monetary value.

These discounts can be used to support product launches, seasonal promotions, customer rewards, and affiliate campaigns.

For more information, see Using Discounts on Mainstack.

An Overview of Contacts

Contacts serve as your customer database within Mainstack.

The Contacts feature allows you to build, organize, and maintain your customer database so you can communicate with the right people at the right time.

Without contacts, it becomes difficult to personalize campaigns or automate customer communication.

In addition to supporting Email Marketing and Automation, Contacts helps you understand your customers by providing visibility into their activity, including purchase history and the number of purchases they've made.

These insights make it easier to identify loyal customers and create more personalized marketing experiences.

Learn more in Managing Contacts on Mainstack.

Bringing It All Together

Mainstack's Marketing tools are designed to work together, helping you build stronger customer relationships throughout the customer journey.

A typical workflow might look like this:

1. Build your customer database using Contacts.
2. Send announcements and promotions with Email Marketing.
3. Automatically follow up after purchases or abandoned carts using Marketing Automation.
4. Encourage conversions with Percentage or Fixed Amount Discounts.

By combining these tools, you can create a more connected and effective marketing strategy without relying on multiple platforms.

Marketing Best Practices

To get the most value from Mainstack's Marketing tools:

• Keep your contact list up to date.
• Send relevant campaigns to the right audience.
• Use automation to maintain consistent communication.
• Offer discounts strategically rather than continuously.
• Review campaign results and optimize future marketing efforts.
• Combine multiple marketing tools instead of relying on a single feature.
  

• Related Articles

• Using Discounts on Mainstack

  Offering discounts is one of the most effective ways to attract new customers, encourage purchases, reward loyalty, and increase conversions. Whether you're running a seasonal campaign, launching a new product, or rewarding your most engaged ...

• Marketing Automation on Mainstack

  Delivering timely and relevant communication is essential to creating a great customer experience. As your business grows, manually following up with every lead, customer, or subscriber becomes increasingly difficult. Mainstack's Marketing Automation ...

• Generating Leads with Mainstack’s Link-in-Bio Email Marketing Tool

  Email remains one of the most reliable ways to connect with people online. With Mainstack’s email marketing tool (built into the Link-in-Bio mailing list feature), you can capture leads directly from your profile page, nurture them through targeted ...

• Managing Contacts on Mainstack

  Your customers are at the heart of your business. Understanding who they are, how they interact with your products, and how often they make purchases can help you build stronger relationships and make more informed business decisions. The Mainstack ...

• Getting Started On Mainstack

  To get started on Mainstack, follow these simple steps: Step 1: Visit the Sign up page and sign up via Google or with an email and password Step 2: Next, verify your email address by inputting the verification code sent to your mailbox If you didn’t ...