Cart abandonment is a common challenge in e-commerce, but sending an automated email to customers who leave items in their cart without completing the purchase can help recover lost sales. With Mainstack, setting up a Cart Abandonment Email automation is simple and effective.

Steps to Activate the Cart Abandonment Email

1. Log in to Your Mainstack Dashboard
2. On the Home page, scroll to the Mainstack Apps section and click on Storefront.
3. Click on More and select Marketing from the menu.
4. Next, click on Automation to access your automation options.
5. Click on New Automation to begin setting up your Cart Abandonment Email workflow.
6. Choose the Abandoned Sale category as the trigger for the automation. This will specify that the email should be sent when a customer abandons their cart.
7. Proceed to customize your email content. You can add personalized messaging and include product details from the abandoned cart to convince the customer to return and complete the purchase.
8. Before activating the automation, you can click on Send Test Email to send a test email to yourself and ensure everything looks good.
9. Once you're satisfied with the setup, click Start Automation to activate the Cart Abandonment Email automation.

Important Notes

1. The email will be sent when an existing or new customer visits your storefront, selects a product/service, attempts to make a payment, but does not complete the purchase.
2. The product/service must have a price attached. Free offers or lead magnets will not trigger a Cart Abandonment Email.
   

When is the Cart Abandonment Email Not Sent?

There are specific conditions under which the Cart Abandonment Email will not be triggered:

1. Free Products or Lead Magnets:
   If the product clicked by the customer is free or a lead magnet (e.g., a free trial or download), the email will not be sent.
2. Multiple Cart Abandonments:
   If the customer abandons multiple carts in a row, only one Cart Abandonment Email will be sent.
3. Customer Completes the Purchase Before the Email is Sent:
   If the customer abandons their cart but later completes the purchase using the same email address before the email is triggered, no Cart Abandonment Email will be sent.
4. Incorrect Email Address:
   If the email address provided by the customer is invalid or incorrect, the email will not be sent.

Setting up an abandoned cart email automation on Mainstack is an effective way to recover lost sales by reminding potential customers to complete their purchases.